Too busy screwing together Ikea (company motto: "you buy it, you break it") furniture to do any writing or much anything else today. Here are some excerpts from Marshall McLuhan's The Gutenberg Galaxy, which I've had a hard time putting down lately.
Enjoy!
Scribal culture could have neither authors nor publics such as were created by typography.
Although we have seen with Hajnal a good deal about the scribal making of books, the assumptions and attitudes of authors about books and readers has not been looked at. Since it was precisely these assumptions that were to undergo very great changes, it is necessary to specify them, however succinctly. For this purpose the work of E. P. Goldschmidt, Medieval Texts and Their First Appearance in Print, is indispensable. His study of the habits and procedures of authorship under manuscript conditions leads him to conclude (p. 116):
What I have tried to demonstrate is that the Middle Ages for various reasons and from various causes did not possess the concept of “authorship” in exactly the same significance as we have it now. Much of the prestige and glamour with which we moderns invest the term, and which makes us look upon an author who has succeeded in getting a book published as having progressed a stage nearer to becoming a great man, must be a recent accretion. The indifference of medieval scholars to the precise identity of the authors whose books they studied is undeniable. The writers themselves, on the other hand, did not always trouble to “quote” what they took from other books or to indicate where they took it from; they were diffident about signing even what was clearly their own in an unambiguous and unmistakable manner.The invention of printing did away with many of the technical causes of anonymity, while at the same time the movement of the Renaissance created new ideas of literary fame and intellectual property.





